MOOD tea, a purpose driven tea brand on a mission to save lives, with all profits from sales going towards funding youth mental health projects, has announced a major partnership with Woolworths Group. For the first time, the tea is now available across 865 of the group’s stores across Australia.
The tea range offers unique flavour combinations to help consumers feel good with every sip – whether that’s to decompress, invigorate or energise. Available in four blends, ‘Happy Days’, ‘Get On Up’, ‘Be Kind, Unwind’ and ‘Sweet Lullaby’, the teas are designed with ingredients known for their positive benefits, including Ashwagandha Root to reduce stress, Siberian Ginseng to promote mental alertness and Skullcap Root to promote sleep.
Furthermore, consumers can feel even better drinking MOOD tea knowing 100% of profits made by MOOD go directly toward funding charities working on the front line such as batyr, The Sebastian Foundation and BackTrack. As suicide is the leading cause of death for young people in Australia, with half of all the mental health conditions experienced in life, having started before by the age of 14, MOOD is looking to fight back and help positively impact young lives.
Chris Freel, CEO of UnLtd & MOOD, says, “We’re excited to be able to expand MOOD tea, not only making it more accessible for consumers, but by having a flow on effect to help even more young lives who benefit from our charity partner programs. This new partnership with Woolworths is a gamechanger, providing the scale and support to have a positive impact on more lives.”
Since launching online in 2021, MOOD tea has already funded youth mental health projects for 500 young people, showcasing the incredible impact the brand has. Nic Brown, CEO of batyr, is excited by the prospect of reaching even more consumers, saying, “With ongoing support from MOOD and their extension into Woolworths, we will be able to make even more impact in continuing to equip young people with the skills to take charge of their mental health, to look out for their mates, and change the conversation around mental health.”
Woolworths Category Manager, Thinesh Santhiragasan, is also excited by the prospects of the new brand being stocked in stores, saying, “We increasingly see customers want to support brands who give back to the community and for many young people, working at our stores is their first job so ensuring they, and our team of all ages, feel their wellbeing is supported is a top priority for Woolworths.”
“We’re pleased to see the positive impact MOOD tea has already made across Australia. We look forward to offering Woolworths customers a unique product they can enjoy, and know it serves a greater good for communities across Australia.”
In a world first, MOOD tea was created by over 100 companies from the media, marketing and advertising industry in 2020, with competitors coming together to create a product for a cause, and raise funds for youth mental health. Publicly launched in 2021 via an e-commerce store, MOOD tea continues to grow through the industry’s skills, resources and desire to drive change.
MOOD tea is available in four flavours (Get On Up, Be Kind Unwind, Happy Days and Sweet Lullaby) and can be purchased for RRP $7 per single flavour 10 pack from Woolworths stores across Australia. For more info, visit mood.org.auSydney Unleashed is one of Australia’s premier entertainment publications exploring the latest in lifestyle trends. From Sydney’s finest restaurants, cafes and bars to the hottest in gadgets, products, and home entertainment, Sydney Unleashed is your one-stop lifestyle platform.