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Pure Barber Grade Pomade

Pure Barber Grade Pomade

Australian natural hair care brand Pure has released Barber Grade Pomade, a grooming range for men combining natural materials, traditional male fragrances and sulphate free, paraben free formulations for distinct manliness.

Continuing the global trend of retro vintage inspired grooming for men, the stylish collection of pomades is minimalist, sporting and understated; a range that caters to every type of man.

Certified with 100% organic extracts and thoughtfully formulated with active ingredients including strengthening proteins and moisturising vitamins to nourish and protect hair, the collection comprises Original Pomade for a super strong hold; Deluxe Pomade for shine; Forming Pomade for texture; and Matt Pomade for definition.

Drawn from a desire for a safe, gentle and environmentally sustainable hair care regime, Pure is a nourishing brand developed with the brand’s signature ‘Pure Complex’, a unique blend of organic extracts and vitamins that give strength, nourishment, protection and moisture.

Focusing on superior formulation and environmentally friendly practices, each product within the range is formulated with sulphate-free, paraben-free and allergen-free fragrance to reduce irritation and flakiness.

Pure Barber Grade Pomade retails for $27.95 for a 100g tin.


Pure Original Pomade – Wild and woolly, uncultured and without laws. Shapes hair and beard to style unruly or thicker hair for all day texture and control.

Pure Deluxe Pomade – Variety is the spice of life. The more you try the better it gets. A high shine, workable styling balm for achieving definition, control and shine in all hair types.

Pure Forming Pomade – Street smart. An urbane, edgy, man of the world. Perfect for creating massive texture and movement in all hairstyles to last all day.

Pure Matt Pomade – Loose cannon. Careful…can be unpredictable. Dry shaping wax with fibre hold, spreadable, pliable all day control, add shape and define style.

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