Strike – famous for leveling up bowling – have teamed up with legendary Aussie artist Steen Jones to launch High Rollers, presented by Australia’s most refreshing ale, Furphy. Keen bowlers can now upgrade their game and hit the lanes with a little extra swish thanks to Strike’s new run of bespoke bowling shoes, balls and socks – featuring Jones’ art – available now!
Courtesy of Funlab’s Strike Bowling, basic bowling balls and shoes are now a thing of the past. Whether you like fashion on your feet or you’re a serious bowler, players will be able to replace their run-of-the-mill kicks and balls and hit the lanes in a new fire fit, sporting the attire designed just for Strike by Steen Jones. As the saying goes: look good, play better.
Strike Bowling is always reinventing classic forms of entertainment, and the homegrown, newly designed bowling attire is something that most bowling alleys across the world have never tried before – a definite first in Australia.
Speaking about the collaboration, world-renowned artist Jones was thrilled to redesign the common bowling shoe, ball and even socks, Steen Jones says: “It’s turned out to be such a cool (and bad-ass) collection if you ask me…and the long line of DM’s asking when and where people can get their hands on the merch or get bowlin’ as a high roller is a testament to that!
Truth be told, I don’t think I’ve ever had so much interest, hype or excitement for a collaboration, which is another reason why this project has been so great to be a part of. I really couldn’t be more stoked for this release or be more grateful or excited for the launch! FunLab have certainly made it FUN…and we haven’t even hit the launch party yet!”
Steen Jones’ art is easily recognisable, particularly throughout laneways and tattooed Aussies across the country. Having partnered with the likes of Vans, Lego, Sailor Jerry, Rolling Stone and Converse, to name a few, Jones has established himself in a highly competitive international market as a creative powerhouse, amassing a loyal and passionate worldwide following.
Those that fancy themselves as a bit of a prodigal player can spare no expense and opt for the High Rollers upgrade for $25. The chance to rep Jones’ art is made even better with the opportunity to score a pair of limited edition take-home Steen Jones socks and stickers, and VIP express check in. Regardless of whether the scoreboard reads high or low, each High Roller is also treated to a stein of ice cold Furphy to enjoy in their spare time between stepping up to the lane.
“We are so thrilled about what Steen has done to take our bowling balls and shoes up a notch. It’s something that we’ve never seen another bowling alley here do before. Steen’s epic art is so distinctive and reminiscent of the ‘60s, when bowling was at the height of its initial popularity, making this collab an absolute no-brainer” said Blaise Witnish, Chief Growth & Innovation Officer at Funlab.
“At Funlab, we’re always working to push the envelope to bring Aussies a next-level entertainment experience. Everyone has been bowling but we’re certain that no one will have ever felt this cool while doing it before and it’s all topped off with enjoying an ice cold stein of Furphy – you can’t ask for anything better.”
Casual bowlers and seasoned pros can gather to let loose on the lanes and level up their Strike experience with the High Rollers package any day of the week at select venues. Please visit the High Rollers page for locations and to book your package.
High Rollers will be available all week long at the following Strike Bowling locations:
Victoria: QV, Melbourne Central, Eastland
NSW: King St, Macquarie
QLD: Wintergarden, Cavill Avenue
WA: Forrest Chase, Karrinyup, Carousel
What’s included in the $25 upgrade?*
1x Stein of Furphy Beer (1L)
VIP Express Check-in
Bowl With Custom High Rollers Bowling Ball*
Wear Custom High Rollers Bowling Shoes**
A Pair Of Custom High Rollers Socks To Keep
High Rollers Sticker Pack To Keep
High Rollers: strikebowling.com.au/landing-pages/high-rollers
T&Cs: Upgrade available for 18+ only. Subject to availability. Stein may be exchanged for standard sized selected drinks.
*Bowling is not included, this is added in the purchase process prior to the High Rollers upgrade being added.
**High Rollers balls and shoes are limited per venue. We can’t guarantee these will be available for all High Rollers customers if busy.
Photo: Comedian Joe Avati with artist Steen Jones