Global virtual fundraiser in support of 35 youth-focused charities
With the ongoing impacts of Covid-19 restrictions, many charities have been significantly affected and their awareness and fundraising activities necessarily reimagined.
RBC Race for the Kids has been operating globally since 2009 and for the second consecutive year, the 2021 event will return in a virtual format during the event weekend of 16-17 October 2021.
In support of dozens of youth-focused charity partners – including Ronald McDonald House Charities Sydney – RBC Race for the Kids is open to all; regardless of geography, age, or fitness ability.
People can register for FREE on rbcraceforthekids.com, where they will find links to download the event app, and can get involved by:
– Selecting a charity to support and a pre-determined distance to complete in their local community (with no set routes). Based on their chosen distance, the app will share a series of audio cues during the event to encourage and excite participants towards their personal finish line.
– Choosing the most convenient method of recording their activity: through the integrated, in-app tracker or by linking to a wearable fitness device.
– Inviting friends, family and colleagues to join the fun
– Make a personal donation and start fundraising
– Complete their run on the Race weekend of 16-17 October
– Share their story on social media using #RBCRacefortheKids
Participants are encouraged to complete their run, walk, or roll independently or with family members and friends, while observing local public health advice and government guidelines.
At the onset of the COVID-19 pandemic, RBC proactively pivoted its long-running RBC Race for the Kids event series to a global, virtual format – ensuring it could continue to support young people around the globe while facing necessary restrictions for public gatherings. As a result, $8.8 million was raised by over 33,000 participants in 2020, benefiting dozens of youth-focused charity partners whose supports and services were needed more than ever.
Regardless of where participants are physically located, they can choose to support any of the 35 participating charity partners during their registration process. Located around the globe, all participating partners offer critical supports and services for youth in their local communities.
Prior to 2020, RBC Race for the Kids events took place in 17 physical locations, including: Bahamas, Barbados, Calgary, Chicago, Hong Kong, Jersey, Kuala Lumpur, London, Montreal, New York, Ottawa, Seattle, St. Paul, Sydney, Toronto, Trinidad & Tobago, and Vancouver. To date, the series has seen over 290,000 participants who have collectively raised more than $65 million.
In addition to continuing to host RBC Race for the Kids, RBC has committed $13 million to date towards food security, mental health, and strategic preparedness in response to the COVID-19 pandemic. In 2020, RBC aligned more than $140 million in donations to its strategic priority pillars, directing funds to local community organizations and causes in the places where it operates.
To learn more about RBC Race for the Kids, its charity partners, or the virtual event experience, visit: rbcraceforthekids.com.Sydney Unleashed is one of Australia’s premier entertainment publications exploring the latest in lifestyle trends. From Sydney’s finest restaurants, cafes and bars to the hottest in gadgets, products, and home entertainment, Sydney Unleashed is your one-stop lifestyle platform.